Knowledge
What Does It Mean To Be AI-Powered?
March 26, 2025
What Does It Mean To Be AI-Powered?
AI has become the latest buzzword used by companies looking to demonstrate technology leadership. While this is taking place across numerous technology sectors, it has become particularly prominent in the world of intellectual property (IP) in the last 12 months.
As we build towards the International Trademark Association’s (INTA) 2025 Annual meeting - the flagship event of the year for those in IP - every business will be aiming to associate themselves with AI as they debut their new products and features. With that in mind, it is important to understand what AI means in an objective sense.
AI comes in many forms: Identifying people in an image, using voice commands to complete tasks and utilising large language models (LLM’s) to answer questions. For RightHub, AI is about more than these individual applications of AI, it is about the application of AI in building automation into the entire IP management lifecycle - and in doing so solving the challenges of IP professionals that legacy technology cannot.
That’s what RightHub was built upon, and it remains at the centre of what we do.
RightHub is the first and only IPMS built from the ground up to deliver services in a world where AI is a reality. We saw the potential for AI to enable IP professionals to carry out their job more efficiently, effectively, with less risk and more control - and we wanted to build this into our platform from scratch.
But our AI expertise is not about the platform we deliver, half our team is involved in software development, and our team of dedicated AI experts is the largest in the industry. Many companies turn to publicly available LLM solutions like ChatGPT and Claude.ai to streamline specific tasks.
However, simply bolting these tools onto an existing system can raise concerns about data security and integration. RightHub addresses these issues by leveraging the latest LLMs from OpenAI and Anthropic through fully encrypted APIs with zero data retention on the provider side. This careful approach ensures sensitive information remains protected and is deleted as a standard directly after input/output while still granting access to cutting-edge AI technology.
Take auto-docketing as a specific example. Many IPMS claim to offer automated docketing. RightHub’s AI docketing allows users to:
- Feed in documents and correspondence, from which the platform creates a detailed case file.
- Upload subsequent documents that are automatically matched to an existing case file and stored accordingly.
- See all upcoming deadlines and tasks that need to be completed using an easily digestible interface that minimises the risks of missed deadlines and the costs associated with insuring such errors.
- Reduce data discrepancy through lessening human touchpoints.
- Integrate multiple inboxes into the RightHub platform, which automatically identifies attached documents and matches them to the appropriate case file, meaning IP administrators don’t have to log into multiple portals to access documents.
Manual docketing currently takes 8-12 minutes. With RightHub’s AI docketing functionality, it can be done with a single click. While some IPMS may be able to use AI to make certain aspects of docketing quicker, no other platform is able to offer so much saving in resources.
Importantly, RightHub’s aim isn’t to replace IP administrators with AI, instead we believe that augmenting IP administrator’s capabilities, by reducing as much time as possible on mundane tasks, frees them up to focus on work that will really make a difference.
We believe that AI technology has immense potential to transform how IP is managed in the future. That's why it is at the centre of of everything we do, from patent drafting that uses AI to identify relevant prior art to use as reference points, to underpinning the community element of our platform, which allows users to find suitable agents using set criteria from a list of thousands, in territories across the world. No other IPMS has that capability.
Why is it important to distinguish the difference between using AI as an add-on and building it into every process, every development and every application? The reason is that with technology moving so fast, having solutions where use of AI is native will ensure that they are able to keep pace with the continued developments in AI capabilities into the future. RightHub is the only IPMS that can truly claim to be AI-powered and the last IPMS you’ll ever need.
About the Author
Asa Le Fustec - A seasoned C-suite executive specializing in commercial leadership, with expertise spanning sales and marketing, go-to-market strategy, product, and operations. With over two decades of experience in the intellectual property industry, including a significant tenure at CPA Global from 2001 to 2020, Asa is passionate about leveraging technology to drive growth and innovation for businesses. In 2023, he joined RightHub as Chief Revenue Officer (CRO), to drive business growth and help scale the company's success. Always forward-thinking, Asa is dedicated to using tech to accelerate business transformation and achieve impactful results.
