## Consumption pricing in the IP Industry

Intellectual property (IP) law firms face many challenges in adding value and staying profitable in a competitive marketplace.

They need to stand out and differentiate themselves, and keep up with the changing demands and expectations of their clients. In our white paper 'All You Can Eat' we discuss the challenges faced by clients in understanding the value of the services provided and how IP law firms can price their services transparently.

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All You Can Eat

### A myriad of challenges are driving Chief IP Counsel and in-house legal teams to rethink their traditional approaches to operations. From new hybrid work arrangements to economic uncertainty, law departments face increased urgency to improve how they support their business stakeholders across the IP lifecycle.

Law departments are challenging traditional operating models by adopting new resourcing models and more sophisticated technology. The 2022 Wolters Kluwer Future Ready Lawyer survey report shows “a significant and growing trend across legal departments over the past three years in ‘who’ does the work,” with changes including:

![MIPOPS1](https://storage.googleapis.com/righthub-cms-media-production/MIPOPS_1_45aaee68d1/MIPOPS_1_45aaee68d1.png)

Alternative legal service providers (ALSP) and managed legal services (MLS) are growing professional services categories that focus on bringing operational flexibility to the legal function. As corporate legal departments leverage law firms, business consulting firms and new provider entrants that are heavily investing in building new legal solutions, it is predicted that the ALSP and MLS market will grow to $25B by 2025.

Hyperion Research finds that the use of non-legal support services is likewise an important element of the Intellectual Property group’s operating model. Patent annuities (89%) and trademark renewals services (72%) are well-established and widely adopted. While areas that have generally been internally staffed are being outsourced, including docketing (44%), trademark and patent filing (44%), and paralegal services (28%).

![MIPOPS2](https://storage.googleapis.com/righthub-cms-media-production/MIPOPS_2_1fb6bca35c/MIPOPS_2_1fb6bca35c.png)

_Outsourced IP Services_

In combination with these resource changes, technology has become a critical enabler of the process improvements IP teams are implementing to improve their operations. Automation, PTO data interfaces, and AI are table stakes for innovative IPMS solutions that are seeking to address the increasingly sophisticated needs of IP departments. The challenge for many Chief IP Counsel is understanding the market and how to best approach integrating these technologies into their operations.

## ENTER MANAGED IP OPERATIONS
For most companies, IP operations have traditionally been supported by one of two approaches: an internal staff of IP professionals using an IP management software system; or a reliance on outside counsel to take responsibility for managing day-to-day activities including docket calendars and portfolio reports. In certain areas, such as patent annuities or global filing projects, point solution specialists have become well-established for transactional, outsourced services.

Today, these established models are being reconsidered in an effort to improve IP operations. A combination of multi-dimensional staff models and greater investment in technology are becoming the catalysts for new and improved ways to build valuable, cost-effective, and strategically aligned assets.

### Managed IP Operations Explained
Against this backdrop, intellectual property solution providers are introducing new solutions that combine process best practices, flexible staffing, and advanced technology that allow innovation and brand companies to reimagine how they build and manage their IP portfolios. Operations managers are empowered to go beyond the traditional operating models, and put into place more flexible managed IP operations that are responsive to the needs of IP teams and their stakeholders.

Managed IP Operations (MIPOps) defines a new solution category that transcends the “menu” approach in which support services and software are separate and disjointed. MIPOps integrates the core operational support resources with advanced IPMS technology to provide a single end-to-end platform.

With managed IP operations the inefficiencies and process risks inherent in the existing model of disconnected services and software, are eliminated. The IP team can build their operational support model with the optimal allocation of internal and external resources with full information connectivity provided by a common platform. As IP teams adjust to changes in their requirements, the managed IP operations model provides the needed agility to meet stakeholders demands with appropriate skill sets, scalability, and budget control.

![MIPOPS3](https://storage.googleapis.com/righthub-cms-media-production/MIPOPS_3_a62adb6c10/MIPOPS_3_a62adb6c10.png)

## USE CASES FOR MANAGED IP OPS
Hyperion Research data validates that the MIPOps model can be widely applied. In a recent survey of IP operations experts, we defined MIPOps as, “the combination of IP management software and IP services to provide a software platform that can be managed and maintained by experienced IP administrators without the need for in-house expertise.” Then we asked which services are best suited to MIPOps. While docketing came out on top, several other types of services were selected and 30% indicated that all of the services we mentioned could be handled under the Managed IP Operations model.

Survey responses were similarly widely distributed regarding the types of organizations that would benefit from the MIPOps model. Nearly half indicated that the model would benefit corporations and law firms of all sizes, and it is noteworthy that 83% saw applicability for corporations across the size spectrum.

### SERVICES BEST SUITED TO MANAGED IP SERVICES

![MIPOPS4](https://storage.googleapis.com/righthub-cms-media-production/MIPOPS_4_8419d4183d/MIPOPS_4_8419d4183d.png)

### BEST SUITED ORGANIZATIONS FOR MIPOPS MODEL

![MIPOPS5](https://storage.googleapis.com/righthub-cms-media-production/MIPOPS_5_6ecc2e743f/MIPOPS_5_6ecc2e743f.png)

![MIPOPS6](https://storage.googleapis.com/righthub-cms-media-production/MIPOPS_6_a0ffe3d65c/MIPOPS_6_a0ffe3d65c.png)

## ADOPTING MANAGED IP OPERATIONS
The need for IP teams to rethink their approach to operations is driving the opportunity for new service models. Managed IP operations (MIPOps) is emerging as a way for innovation and brand companies to address the challenges of existing operating models whose service and technology are inherently disconnected.

By adopting the MIPOps approach, IP teams can achieve a balanced, flexible operations structure that achieves the goals and objectives of creating valuable, cost-effective IP assets. In the pursuit of managed IP operations, we recommend the following steps: procedures, to provide the blueprint for building and executing a managed IP operations structure.

![MIPOPS7](https://storage.googleapis.com/righthub-cms-media-production/MIPOPS_7_4393be214d/MIPOPS_7_4393be214d.png)

## By providing a ground-up redefinition of how IP operations can be managed, MIPOps provides an approach that starts with integration of capabilities as a fundamental principal and puts in place an effective technology, services and governance infrastructure.

## WANT TO LEARN MORE?

Reach out to Helios: a RightHub Limited company, provides Managed IP Operations services to corporates and law firms. Offering an integrated technology and services platform, Helios is at the forefront of helping innovator and brand teams achieve greater operational efficiency and improved return on investment across the IP lifecycle. For more information please visit https://heliosip.com.

![Helios logo](https://storage.googleapis.com/righthub-cms-media-production/Helios_logo_33cd899e46/Helios_logo_33cd899e46.png)
 
Epiq’s Legal Business Advisory experts empower legal teams to re-envision the delivery of legal services, create necessary and data-driven strategies, and then provide legal services to help these teams execute their new strategies quickly and with ease. Among our areas of expertise, we have dedicated experts in the field of IP Advisory with more than 20 years experience in this industry as well as long-standing relationships with major IP management vendors. Learn more at https://www.epiqglobal.com.

![epiq logo](https://storage.googleapis.com/righthub-cms-media-production/epiq_logo_ce96e108f7/epiq_logo_ce96e108f7.png)
![hyperion gp research logo](https://storage.googleapis.com/righthub-cms-media-production/hyperion_gp_research_logo_af5119e3f2/hyperion_gp_research_logo_af5119e3f2.png)

Insights

IP Outsourcing and The Rise of Managed IP Services

White Paper: All You Can Eat