Join Gerald Jenkins from Pinsent Masons and RightHub's Timmi K. Rysgaard for an in-depth look at how AI is transforming online brand protection workflows.

This webinar shows how AI can improve scalability and efficiency in brand protection operations, tackling tasks such as automated infringement detection, image recognition, and streamlined enforcement workflows.

Key take aways? 
 • Learn about deployment of AI to transform brand protection workflows
 • Practical knowledge on automating detection, classification, and enforcement
 • Discover how AI-powered tools streamline analysis and decision-making
 • Explore live demonstrations showcasing the integration of portfolio management and brand protection measures

Please fill out this form to watch the webinar for free:

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WEBINAR: How AI Can Add Value in Brand Protection

AI's impact spans industries, and its potential can already be felt across the IP sector. Beyond improving efficiency, AI has the power to accelerate learning and can enhance agility - enabling IP teams to save precious resources.

As IP professionals navigate an evolving technological landscape, AI can help manage portfolios, connect you with a community and make data-driven decisions, transforming the way businesses manage their IP in the next few years!

Watch our latest webinar, Empowering Innovation through AI in IP, where RaySearch Laboratories' Danielle Lewensohn and RightHub’s Christian Hafner explore how IP specialists can harness AI to streamline operations and optimise processes:

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WEBINAR: Empowering Innovation through AI in IP


 _By Ralph Schroeder, President (North America) at [RightHub](righthub.com)_

 

As budget constraints tighten, IP teams are rethinking strategies to ensure their portfolios deliver maximum value. The recent [IP Counsel Café](https://www.ipcounselcafe.com/) 2024 event in New York City, sponsored by Righthub, brought together experts from industries spanning technology, finance and academia to discuss how organisations can better navigate the complexities of IP portfolio management during economic uncertainty. 

 

The agenda and panel discussions underscored the need for IP leaders to adopt innovative approaches that align with business goals while managing financial limitations. By expanding the intersection of strategy, technology and portfolio maintenance, the panel offered some key insights into how companies can effectively thrive during challenging economic periods. 

 

# Aligning IP Strategies with Business Objectives

 

The goals and objectives for IP portfolio management vary significantly depending on an organisation's growth stage and strategic focus. For early growth-stage companies, the priority often lies in aggressively building a robust patent portfolio to establish a clear market positioning while gaining a competitive advantage. In contrast, mature organisations tend to shift towards a curated portfolio, carefully evaluating the long-term value of their assets while considering the rising maintenance costs. This approach enables established entities to retain patents that actively serve their business objectives while abandoning those that no longer provide value. 

 

Equally critical to IP strategy is determining whether an organisation should adopt an offensive or defensive approach. Offensive strategies typically involve expanding patent holdings for use in licensing, cross-licensing and litigation, allowing companies to monetise their IP assets. In contrast, defensive strategies prioritise risk mitigation and cost efficiency,  leveraging patent pools and defensive patent organisations to protect against patent infringement claims. These curated approaches, while equally effective, highlight the importance of tailoring IP strategies to meet specific business goals and risk profiles. 

 

# Harnessing AI to Drive Efficiency

 

With IP organisations facing shrinking budgets in today's economic landscape, more businesses are increasingly turning to Artificial intelligence (AI) to optimise their IP processes. AI tools can play a key role, providing value in areas like asset categorisation, portfolio analysis, and drafting provisional patent applications. By automating routine tasks, AI allows IP teams to allocate more time to strategic decision-making, which can be crucial when tackling periods of financial downturn. 

 

However, while AI can effectively bolster IP teams, it still has its limitations especially when performing complex tasks like prior art searches. Despite these challenges, the potential of AI to transform IP management cannot be understated. As technology continues to shape how IP management functions, advanced tools like AI can play a significant role in helping organisations navigate budget strains while maintaining a competitive edge. 

 

# The Importance of Proactive Portfolio Maintenance

 

In a constrained budget environment, where businesses have access to limited resources, proactive portfolio maintenance is crucial. Instead of leveraging a one-size-fits-all renewal strategy, organisations must adopt a more strategic and disciplined approach. 

 

By evaluating each patent at key milestones such as the initial filing, first office action, or grant, IP companies can ensure that investments are directed towards assets that align with current and future business value. This approach to culling allows organisations to maintain an optimised IP portfolio while staying within financial budgets. 

 

As IP organisations continue to navigate an increasingly challenging and constrained budget environment, business leaders must embrace flexible and innovative strategies. By aligning IP goals with business objectives, harnessing emerging technologies and maintaining a proactive approach to portfolio management, organisations can unlock new and creative ways to extract value from their assets and thrive, even amidst economic uncertainty. 

 

If you're interested in learning how RightHub can support your IP management needs, click [here](https://righthub.com/).

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IPCC 2024: Navigating IP Portfolio Management Amid Budget Constraints 

Unlock the Future of IP Management with AI: This exclusive whitepaper dives deep into how artificial intelligence is revolutionising intellectual property management.

AI offers transformative benefits that extend well beyond basic automation. Discover the specific technologies that drive these changes and learn how to harness them for improved IP strategy and operational impact. Fill out the form to access the full guide and elevate your IP management approach.

In this whitepaper, you'll explore:

- Key AI technologies—NLP, machine learning, workflow automation, and more
- Practical applications in docketing, case creation, and reporting
- How AI-driven analytics provide real-time insights for smarter decision-making
- Best practices for implementing AI solutions, from off-the-shelf to in-house development
- Financial management improvements, including cost forecasting and billing accuracy






WEBINAR: How AI Can Add Value in Brand Protection

WEBINAR: Empowering Innovation through AI in IP

IPCC 2024: Navigating IP Portfolio Management Amid Budget Constraints

WHITEPAPER: AI for Intellectual Property Operations

Think better.

Think RightHub.